Friday, June 11, 2010 - 6:26 AM
The Senate Foreign Relations Committee's ranking Republican, Indiana Sen. Richard Lugar, released a hard-hitting report Thursday that criticizes the U.S. government's international broadcasting efforts, which have long been dogged by accusations of ineffectiveness, cronyism, and post-Cold War irrelevance, as well as partisan bickering over editorial direction.
The report, entitled "U.S. International Broadcasting: Is Anybody Listening?" is unsparing in its criticism of the Broadcasting Board of Governors, an independent federal agency established in 1994. Its nearly $700 million in annual funding supports Voice of America, Radio Free Europe/Radio Liberty, and a host of other media efforts across some 60 languages.
Lugar's report reserves the bulk of its criticism for unspecified members of Congress, in both parties, whom it accuses of holding the agency hostage to partisan agendas.
But the timing of report clearly suggests it's a shot across the bow at Oklahoma Sen. Tom Coburn, who has been holding up President Obama's eight nominees for the BBG board for months.
Congress originally intended the board, which was established in the 1990s, as a way of shielding U.S. broadcasting efforts from political meddling. It hasn't worked out that way.
As the report notes, there's been no BBG chairman since 2008, and the four out of eight board members who are still around are on expired terms. The board has been at full strength for just six of the past 15 years, leading the authors to characterize the confirmation process as one of "chronic dysfunction."
"It has become clear that the BBG, rather than functioning as a political ‘firewall,' has become a political ‘football' as Board membership nominations have become enmeshed and blocked due to partisan politics," Lugar said in a letter accompanying the report. "It is time to end that and confirm the Board, or it is perhaps time to create a new mechanism that will have greater Congressional support."
Coburn Tom Coburn, who has been severely critical of the BBG, especially with regard to its programs in the Middle East and South Asia. "The BBG is the most worthless organization in the federal government," he told The Cable in an April interview. "It's full of people who know nothing about media or foreign policy. All they are doing is spending money and somebody's got to look into it."
Lugar's report finds plenty to criticize, especially at Al-Hurra, the U.S. government-funded Arabic-language satellite news channel. The network has suffered since its inception from abysmal ratings, widely panned programming, and a deep credibility problem among Middle Eastern viewers skeptical of American designs in the region.
The one bright spot for Al-Hurra, the report notes, is Iraq, where it routinely ranks as one of the most popular news channels. Otherwise, however, the network's viewership is "marginal."
The report also highlights a number of setbacks for BBG efforts in repressive media environments such as China, Iran, and Russia, and argues that a fully operational board could help chart a more effective way forward.
Coburn told The Cable this week that after meeting with all the nominees and making them answer a bunch of written questions, he'll "probably let them go soon."
Coburn is still waiting to hear from Senate Foreign Relations Committee chairman John Kerry, D-MA, however, about his request for a hearing on BBG oversight.
In the meantime, it looks like Lugar has missed his deadline. "[I]t is my hope that, by the time this report is printed, the new Chairman and the other seven members of the Board, nominated some 7 months ago in November 2009, will have been confirmed by the Senate," he wrote in his accompanying letter.
We appreciate Senator Lugar’s report pointing out the success of Alhurra in Iraq where research shows it has a weekly reach of 64 percent and is the third most trusted TV news station in the country. However, it is equally important to highlight the success Alhurra has had throughout the Middle East. As the chart on page 31 of Sen. Lugar’s report shows, Alhurra’s audience has consistently averaged more than 25 million weekly viewers for the last three years – a significant audience by any standard - and an unprecedented audience by international broadcasting standards. The network is the leading international non-indigenous news television channel broadcasting to the Middle East.
Surveys conducted by international research firms such as ACNielsen also show that a majority of Alhurra’s audience finds the news to be credible. A majority of respondents also said that Alhurra contributed to viewers understanding of current events, including 85 percent in the UAE, 80 percent in Syria and 70 percent in Morocco. Additionally, Alhurra is regularly cited as a source of news for other Arab media outlets.
In a region filled with anti-American sentiment and with the local media regularly distorting U.S. policy; Alhurra’s steady inroads into the competitive Middle East marketplace are noteworthy.
Deirdre Kline
Communications Director
Middle East Broadcasting Networks, Inc.
The Broadcasting Board of Governors
The problem with US international broadcasting is not solely the members of the Broadcasting Board of Governors. Absent is any discussion of the careerists who manage the entities of US international broadcasting on a daily basis and create a so-called "strategic plan" as a blueprint of the present and future. Much of what US international broadcasting is today is a result of a series of actions by these careerists. The end result is what members of the US Senate find frustrating if not wholly pathetic. The institutional behavior seems to be self-interest over the agency's mission, along with a whole lot of self-adulation about what a great job they're doing.
An entirely new board will be saddled with the same bureaucracy that has advised the current board. The result will be the same: a dysfunctional and ineffective US international broadcasting apparatus. It's time to connect the dots; and they lead right back to the careerist bureaucracy.
If members of the US Senate want to get serious about the diminished effectiveness of US international broadcasting, it is time to consider a reorganization of the entities. This might require a transfer of function to another agency of the Federal government. Almost anything is better than "business as usual" in the Cohen Building. Old board, new board, it does not matter. The result will be the same.
This agency is ill-suited and ill-prepared to deal with 21st century issues. It is well behind the curve, particularly in dealing with threats to vital US interests and being able to successfully separate fact from disinformation for potential foreign audiences which may have limited or no access to credible news and information.
By the way, the "setback" in Russia was a self-inflicted board decision. It was decided upon weeks before the Russian incursion into the Republic of Georgia and maintained to this day. There are no direct broadcasts to Russia. Instead, the board relies on a website that has been hacked and is incapable of reaching a broad audience of Russian people.
Both senators Coburn and Lugar should focus on the deeper, underlying internal problems that undermine US international broadcasting.
Josh Rogin reports on national security and foreign policy from the Pentagon to Foggy Bottom, the White House to Embassy Row, for The Cable.
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